Category Archives: Business

How to Make LinkedIn Your Top Social Media B2B Marketing Platform

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A large professional network of contacts — LinkedIn — is undeservedly deprived of the attention of many companies. We are ready to reveal the advantages of this social network for you and prove that competent promotion on LinkedIn is effective. Here, you can focus on the texts and use free templates to increase the efficiency of your promotion company. Let us discover useful details on how to make this platform your top priority for marketing purposes and get fascinating results. Why is it reasonable to join LinkedIn? There are different reasons to join LinkedIn but at least five of them … Continue reading →

8 Top Tips to Support Women Leaders

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Despite the headway made toward gender parity over the years, progress is still slow. Holding a leadership position as a woman doesn’t come without its challenges. We speak to eight inspirational women from around the world to get their top tips on how to survive and thrive at work. At Nexford, we’re fortunate enough to have an incredible team including fierce 🔥 women leaders. So, to support women across the globe, we asked eight of them for their tips on succeeding in your career. 1. Network with other women “Networking in any industry is important especially in today’s job market. … Continue reading →

How To Set Up Your Online Store: 5 Sustainability Criterion

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Market enthusiasts have rightly said not everyone possesses the art of running a business but if you think you can be the one, the recent craze of online shopping has made it easier for you. Now setting up a business does not cost you your lifetime wealth, time, or even test your technical expertise. A recent marketing survey has shown that around 17.2% of the retail sales are composed of eCommerce selling accounts whereas online shopping in itself is expanding at the rate of 13.7%. So if you are looking for any motivation on how to set up an online … Continue reading →

دور الشركات الناشئة في التعافي المستدام في منطقة الشرق الأوسط وشمال إفريقيا

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أوشكت العديد من الشركات على الانهيار بسبب جائحة كورونا. في عالم ريادة الأعمال، تجد العديد من الشركات الناشئة والتي لا تمتلك شبكة أمان اجتماعي نفسها فجأة معتمدة كليًا على مدخراتها. وحيث يركز العالم الآن على مرحلة التعافي من آثار الجائحة، يدرك أصحاب الأعمال أهمية بناء نماذج عمل وهياكل أكثر مرونة ومنعة لمواجهة أزمات مشابهة ولتجنب أي صدمات اقتصادية. التكيف مع الواقع الجديد تسعى الشركات الناشئة الخضراء إلى تطوير حلول مبتكرة تهدف إلى استغلال النفايات أو إعادة استخدامها، وتقليل تكاليف التصنيع، وتخفيف الضغط على نظامنا البيئي الطبيعي وموارده. علمتنا جائحة كورونا كذلك أهمية الاستعانة بسلاسل الامداد المحلية أينما كان ذلك ممكنًا، … Continue reading →

5 Tips For Making Your Business Operations Sustainable

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The Earth’s condition is getting much worse than in previous decades; weather patterns are changing, temperatures are rising, the ozone layer is depleting, and polar ice caps are melting. Thus, the call for sustainable operations has become a high-level priority for many businesses. Implementing sustainability in business operations offers many benefits. Aside from having a good conscience from observing environmentally-friendly practices, many people may also appreciate the goodness you’re spreading by producing long-lasting, eco-friendly, and recyclable goods. They’ll support your business, purchase your products, and help your brand grow. On top of that, going sustainable also helps you minimize your … Continue reading →

How Small Companies Can Influence Environment Protection

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A business can have a tremendous impact on the environment despite its size. As a small business, you have a key role to play on how to decrease pollution and green your business. Depending on the size of your business you can change how goods are procured or manufactured. Moreover, technology can decrease the use of non-renewable sources of energy. Every effort, no matter how small can have a positive impact on the environment. Nowadays, there are many sustainable ways of manufacturing goods. If this is incorporated into business ideas, it could have an immense impact on the environment. Pollution … Continue reading →

Green Marketing: How To Improve Your Sales Performance

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The sales performance of your company should be improved for your business to grow. Whether you are trying to increase your LinkedIn connections or other social connections, building connections is vital in every business. You could be having a great product and a great team but without making sales, your business will ultimately fail. For this reason, you need to come up with green marketing strategies that will help your business improve your sales performance. Some strategies have been formulated by Linkhouse to help you accomplish that, and they include the following: 1. Make sure you generate enough leads Generating leads … Continue reading →

6 Tips for Running a Marine Business

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Few things compare to feeling the breeze run through your hair and being out on the open water with nothing but miles and miles of blue in your line of vision. As one of the least discovered places on planet earth, the oceans are an amazing territory for starting your own business. Running a marine business is a career path worth adventuring, but requires plenty of attention to detail. Whether you’re running a marina or a boat charter, keeping these key tips in mind will better your business management and optimize all your profit margins. 1. Keep it green As … Continue reading →

Ways to Make Your Business Eco-Friendly

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People are becoming more conscious of the effect of global warming and are thus finding ways to help in preserving the environment. Even companies in various fields do their share by going green. If your business has not adopted some measures or strategies to become more eco-friendly yet, it’s time that you consider this step. There are several benefits that you can get, including the following: Do your part in saving the environment. Improve your brand as more clients prefer businesses that support a good cause. Attract the right employees as they also tend to choose companies that care for … Continue reading →

Greening Your Business – Why and How

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With growing awareness among consumers for eco-friendly products, it is becoming highly important for businesses in the Middle East to adopt and implement green strategies. It is not only the requirement of customers but also compliance to regulations and reduction in operating costs that drive the implementation of environment-friendly methods in business. Corporate social responsibility (or CSR) is now driven by pollution prevention, energy efficiency, eco-friendly design, and industrial ecology across all industrial sectors. Components of a Green Business A green business appears to be an expensive and cumbersome process. On the contrary it is quite easy to have a green … Continue reading →

Going Paperless With Automated Reminders For Your Business

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With the environmental conservation advocacy going around the worlds, people are trying their best to do their part in preserving their surroundings. And it’s for this reason that most businesses and more so are going green. The benefits that this move provides are great. But that will be a heated discussion for another day. Today, we are going to share with you various ways of going paperless with automated reminders for your business. Sounds like something you want to know? Read through the end! Using An Automatic Digital Stock Management System Every business owner knows the importance of keeping track … Continue reading →

SEO Basics for Green Businesses

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As the clamor for sustainability continues to grow, so do businesses that gravitate towards being green. But it’s not enough to be a green business to thrive in the industry. You also need to market your green business well. Keeping up with the times, marketing needs to be present online as well. This is where SEO comes into the picture. If you are not familiar with it yet, here is a crash course on everything you need to know about SEO basics, most especially for your green business. What is SEO? Before jumping into the basics, let’s start with what … Continue reading →