EcoMENA – Vision and Mission

The MENA region is plagued by a host of issues including water scarcity, waste disposal, food security, industrial pollution and desertification. Providing free access to quality information and knowledge-based resources motivates youngsters in a big way. EcoMENA provides encouragement to masses in tackling major environmental challenges by empowering them with knowledge and by providing them a solid platform to share their views with the outside world.

Salman Zafar, Founder of EcoMENA, talks to the Florentine Association of International Relations (FAIR) about the vision, aims, objectives and rationale behind the creation of EcoMENA. 

FAIR: What is EcoMENA and what is its primary mission?

Salman Zafar: EcoMENA came into existence in early 2012 with the primary aim to raise environmental awareness in the MENA region and provide a one-stop destination for high-quality information on environment, energy, waste, water, sustainability and related areas.

EcoMENA has made remarkable progress within a short period of time and has huge knowledge base in English as well as Arabic catering to all aspects of sustainability sector, including renewable energy, resource conservation, waste management, environment protection and water management.

FAIR: How did the idea of such an activity come from?

Salman Zafar: While doing research sometimes back, I noticed lack of easily-accessible information on Middle East environmental sector. EcoMENA was launched to empower masses with updated information on Middle East sustainability sector and latest developments taking place worldwide.

EcoMENA is an online information powerhouse freely accessible to anyone having an interest in sustainable development. Our articles, reports and analyses are well-researched, well-written and of the highest professional standards.

FAIR: What is the “state of the art” in the field of sustainability and environment protection in the MENA countries?

Salman Zafar: Unfortunately environment protection is not given due importance by regional countries, though there has been some high-profile initiatives like Masdar City in Abu Dhabi. Sustainability is, no doubt, making its way in the Middle East but the progress has been slow and unsatisfactory.

The MENA region is plagued by a host of issues including water scarcity, waste disposal, food security, industrial pollution and desertification. A regional initiative with a multi-pronged strategy is urgently required to protect the environment and conserve scarce natural resources.

FAIR: What are EcoMENA aims and initiatives for the future?

Salman Zafar: One of the major objectives of EcoMENA is to provide a strong platform for Middle East youngsters to showcase their talents. We are mentoring young students and providing them opportunities to display their innovativeness, creativity and dedication towards environment protection.

Providing free access to quality information and knowledge-based resources motivates youngsters in a big way. EcoMENA provides encouragement to people in tackling major environmental challenges by empowering them with knowledge and by providing them a solid platform to share their views with the outside world. With soaring popularity of social media, networking plays a vital role in assimilation of ideas, knowledge-sharing, scientific thinking and creativeness.

We have a strong pool of expert writers from different parts of the world, and remarkably supported by a handful of volunteers from across the MENA region. Apart from being an information portal, EcoMENA also provide expert guidance and mentorship to entrepreneurs, researchers, students and general public.

FAIR: Do you think there is enough attention and sensitiveness in the sustainable development?

Salman Zafar: Things are slowly, but steadily, changing in most of the MENA countries and a more concerted and organized effort is required to bring about a real change in the prevalent environmental scenario.

A green MENA requires proactive approach from all stakeholders including governments, corporates and general public. Strong environmental laws, promotion of clean energy and eco-friendly projects, reducing reliance on fossil fuels, institutional support and funding, implementing resource conservation, raising environmental awareness and fostering entrepreneurial initiatives are some of the measures that may herald a ‘green revolution’ in the region.

FAIR: In your opinion, what is the “added value” of your mission?

Salman Zafar: EcoMENA endeavor to create mass awareness about the need for clean and green environment in the Middle East through articles, projects, events and campaigns. EcoMENA is counted among the best and most popular Middle East sustainability initiatives with wide following across the world.

Our goal is to transform EcoMENA into a regional cleantech and environmental hub by providing quality information, professional solutions and high level of motivation to people from all walks of life.