The Need for Sustainability Communication in the Middle East

Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, sustainability … Continue reading

Corporate Shared Value: Trends in the Corporate World

What if businesses could both make money and do good through the same actions? Businesses leaders who subscribe to the idea of corporate shared value believe they can. Many proponents even say it redefines and revitalizes capitalism. Michael Porter, a professor at Harvard Business School, and Mark Kramer, managing director of the global social impact consulting firm FSG, kicked off the corporate shared value trend in 2011 with an article in Harvard Business Review. Corporate Shared Value (or Shared Value) is a new generation business thinking which enhances the competitive position of the company while at the same time advances … Continue reading

Sustainability Reporting in the Middle East

The concept of sustainability centers on a balance of society, economy and environment for current and future health. Responsible resource management in all three areas ensures that future generations will have the resources they need to survive and thrive. One way that companies can consider sustainability and social responsibility is by focusing on the triple bottom line, which is an expanded baseline for measuring financial, social and environmental performance. It is also referred to as “People, Planet and Profit.” The advantages enjoyed by an organisation that implements sustainable management include higher efficiency and competitiveness, increased financial returns and reduced risk for shareholders, attraction … Continue reading

Restocking the Seas around Bahrain through Fish Farming

The marine waters around Bahrain have been showing a decline in fish stock for several decades. But in the first decade of this millennium, restocking has become a routine practice endorsed by the former Public Commission for the Protection of Marine Resources, Environment and Wildlife (now the Supreme Council for the Environment). In recent years, the fishing industry in the Kingdom of Bahrain is starting to really look up with the restocking of the waters from farmed fish. Requirements of a Fish Farm Fish farming means growing fish in fixed enclosures (tanks, ponds or cages) exposed to the natural climatic conditions … Continue reading