Tag Archives: Ruba Al Zubi

SEA as Sustainability Mainstreaming and Planning Tool in Jordan

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Seeking to find its own recipe for sustainability planning, Jordan is piloting Strategic Environmental Assessment as a tool for planning and managing development zones or special economic areas. Strategic Environmental Assessment (SEA) is a systematic process for evaluating the environmental consequences of proposed policy, strategy or master plan in order to ensure they are fully included and appropriately addressed at the earliest appropriate stage of decision-making on par with economic and social consideration. Using a unique model, the Hashemite Kingdom of Jordan has prepared Strategic Environmental Assessment and Strategic Environmental Management Plan (SEMP) for the Dead Sea Development Zone which was … Continue reading →

Ruba Al-Zu’bi – Inspiring Green Innovation and Social Entrepreneurship

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Ruba Al-Zu’bi is a very well-known sustainable development policy and planning expert, and a true inspiration for youngsters in Jordan and beyond. Currently she is the Adviser for Science Policy and Programme Development to HRH Princess Sumaya bint El Hassan, the President of the Royal Scientific Society (RSS). Prior to that, Ruba led the Scientific Research Department at Abdul Hameed Shoman Foundation. In the past, she had been the CEO of EDAMA, a Jordanian business association that seeks innovative solutions to advance the energy, water and environment sectors. Ruba Al-Zu’bi is Global Resolutions’ Jordan Ambassador and a Plus Social Good … Continue reading →

#InspireMENA – Storytelling on Sustainable Development in MENA

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Over 350 million people live in MENA and share Arabic as a common language. To date, there is very little literature in Arabic about sustainable development in general and specifically on the United Nation’s new global goals and the associated agencies and initiatives. More than half of that population is below 25 and is currently going through a lot in terms of political, economic, and social change. Despite all of this, those young people are innovating and making positive change in their communities. It is of utmost importance to support such impact with credible information, more visibility for success stories, … Continue reading →