Tag Archives: Youth

The Need for Sustainability Communication in the Middle East

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Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, sustainability … Continue reading →

A Green Message for the World

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These are strange times indeed. Children today are bombarded with phrases such as global warming, carbon footprint and deforestation. These scary terms were totally alien a hundred years ago, but we only have ourselves to blame for their importance now. I ask you a simple question “What kind of future are you leaving for children and youth like me?” Every day, every minute we are writing an epitaph for a lake, or a wetland or a forest. The mighty river Ganges which once flowed, pristine and pure, from the Himalayas to the Bay of Bengal, is now a cesspool of filth. … Continue reading →

#InspireMENA – Storytelling on Sustainable Development in MENA

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Over 350 million people live in MENA and share Arabic as a common language. To date, there is very little literature in Arabic about sustainable development in general and specifically on the United Nation’s new global goals and the associated agencies and initiatives. More than half of that population is below 25 and is currently going through a lot in terms of political, economic, and social change. Despite all of this, those young people are innovating and making positive change in their communities. It is of utmost importance to support such impact with credible information, more visibility for success stories, … Continue reading →